No matter how good you believe your business website is, it can always be improved upon. In fact, in order to help optimize your digital presence and attract new customers, while also retaining the customers you have, it’s a good idea to have someone updating and reviewing your website constantly, so that you can stay ahead of your competitors.
There are many different ways in which businesses can improve their website, ranging from the type of content they put on it, to how they’re organizing and building their site. Here are some tips to help you make a better business website.
Make Your Site Mobile Responsive
It’s quite clear that since the advent of the cell phone and the innovations it’s been through, that the majority of people use their device to browse the web. Some of the main functions people use their phone for is to online shop and research potential businesses that they want to engage with. Despite this, not many businesses have made the effort to making their websites optimized for mobile use. This means that there are a lot of websites, that when viewed on a cell phone, are either cluttered, broken, or primitive, which can put customers off and give them negative feelings on your brand, giving them an incentive to leave your website and check out your competitors.
There are many website-building software packages that give you the option of creating specific mobile webpages; however, this requires a lot of time and hassle. The easiest way to get your webpages to be responsive is to hire a specialist web developer such as ALT Agency, who can not only build a great website for smartphones, but also implement SEO and generally great website design.
Make It Easy To Find
There are many businesses online, and probably a lot of businesses within your field utilizing the internet to good effect. This means that it can be hard for customers to find your specific business, so to help them out, you should make it as easy as possible to find you online. One of the best ways to do this is to ensure that you have a good domain name that is ideally the name of your company—or if that is not available, one that describes your business well. If your domain is unavailable, it may be worth paying for it (as well as similar URLs) as this will help safeguard your business and help you grow effectively. There are many ways in which a domain can be effective, which you can check out here.
Make Your Details Easy To Find
A mistake that a lot of businesses make is putting their contact details, such as an email and phone number, at the bottom of the page in a footer. This may look neat and can help make your page appear tidy, but it means that people need to scroll and actively search to find it. It’s far better to have your contact details above the fold, meaning that they are far more visible and easier to access. A good place to put this information is in the header—underneath your logo and business name. Additionally, if you use social media to engage with your audience—which you totally should be doing—make sure to add links to social channels that are equally easy to find.
Make It Easy To Navigate
Poor navigation is a huge put off for potential customers, which makes sense: if it’s a struggle to get around then they may as well use another brand. There is a simple rule to help make navigation easy. Limit your top-of-the-page menu to just five labeled tabs and then organize other related pages underneath them, which are only revealed when the tab is hovered over with a mouse.
It’s also vital that you have an easy-to-use and obvious way for a user to navigate back to the homepage. The majority of websites use their logo as a link to home, which works well. It’s also a good idea to have a search bar so that users can look for articles, posts, and pages within your website that include a certain keyword.
Keep Your Page Uncluttered
The worst feature a business website when visitors are overloaded with too much information and graphics, as this can be overwhelming and make them feel swamped. It’s far more inviting to have a landing page that uses a good balance of text and graphics to present an attractive and clean page. This can be a difficult balance to hit, but a good way to do this is to ask yourself if the information your adding is relevant and if the user will care about it when reading the content. If your content, which includes images, widgets and so on, doesn’t support the purpose of the page, remove it.