Search engine optimization (SEO) is an important consideration for any business, but it can be difficult to know where to start. Fortunately, there are plenty of tactics you can employ which will help your website rank higher in search results. Here are 7 such tactics.
1. Anchor Strategies
Anchor strategies are about making sure your website’s content is highly relevant. One of the most important factors that contribute to a website’s rank in search results is the quantity and quality of links pointing back to it. Links come from sites all over the internet, and they can be either natural or artificial, as long as they are relevant. Natural links usually come because someone found your site worthwhile and wants to share it with their friends, family members, or other contacts on social media. The anchor, or a clickable word in a hyperlink that directs a user to another page on the web, is another important consideration when it comes to link building. Before you start, you need to understand the basics and anchor text ratios for better strategy implementation. If a person reading a newspaper article online wanted to find out more information about link building, they might click on the anchor text “link building,” which would take them from this page to another one containing information about link-building techniques.
2. Build Quality Backlinks
Building backlinks involves more than just asking some of your friends or business partners to link to you from some of their high-quality websites. If you want backlinks, try submitting guest posts on other blogs which are relevant to your own. If your website deals with something like global warming or space travel, you could write a dedicated post for an environmental blogger or a blog that covers the history and future of space flight and reach out to them.
3. Optimize Your Social Presence
Websites that have strong social media presences tend to rank higher in search results than those without one. Facebook, Twitter, Pinterest, and other platforms can help people find information about you as well as more targeted content on the internet. When someone searches for something relevant to your website’s topic on Google, they’ll see some of your social media posts appear on their news feed alongside – or instead of – other companies’ posts that link directly to their websites (see image below).
4. Use Relevant Keywords
This tactic is about using keywords inappropriate places such as the page’s title, URL, headline, and body text. A keyword strategy is a vital aspect of search engine optimization. A good keyword strategy has the following qualities: it is relevant to your business, it includes keywords that are in demand on both web and social media, and you use these keywords in areas of your site where they will be most effective. You should also ensure that you have a variety of sources for content so that your website doesn’t become stagnant. Your website’s content should be relevant to the people who are using it. For example, if you have a business that sells clothes online, you probably wouldn’t want to share Jaden Smith news on your site because it won’t interest most of your customer base. So, both your keywords and the content that contains them need to be relevant.
5. Optimize Your Website for Mobile Devices
If your website isn’t optimized for mobile devices like smartphones and tablets, you might be losing potential customers and ranking lower in search results than you need to be. If a large number of people are searching for something on their phone and can’t find it because your site wasn’t designed with them in mind, they’ll feel frustrated and annoyed by your company’s apparent lack of attention to detail which is often reflected in low rankings (see image below). There are also some related SEO tactics such as the use of responsive web design.
6. Connect with Authors and Authority Bloggers
You can link to authors of other websites or authority bloggers you respect, ask them to share your content on social media, or even interview them for an article you publish. This will help get more eyes on your website not only because there are more potential readers but also because they’ll likely share the post with their loyal followers, bringing new traffic to your site which could boost its rank in search results. Authority bloggers will often link to your content and share it with their audiences as well. If you’re an author who has written a guest post on another blog, ask that site’s bloggers if they would be willing to do the same for you in return because this kind of cross-promotion will exponentially increase traffic to both sites (see below image).
7. Get More Traffic Through Complete SEO
SEO is a process that helps your website rank higher in search results because it brings more relevant traffic to your site. In other words, when people search for something on Google, they’re likely to see your website come up in the top few results. An SEO strategy includes the use of keywords and backlinks which help search engines understand what your website provides and how important it is relative to other websites about similar topics. So, essentially, SEO includes all of the above-mentioned tactics! All of these tactics go into SEO and they can be used individually. However, if you want to utilize SEO as a tactic and as a whole, you need to consider combining at least two of the above tactics for effective SEO implementation.
Many factors go into getting your website to rank higher in search results. There are 7 tactics in particular that you could employ to bring your website up the rankings. These tactics include making sure the site’s content is relevant, using social media to spread information about your site, using keywords in relevant areas of the site, optimizing your social presence, using relevant keywords, optimizing your website for mobile devices, connecting with authors and authority bloggers, and getting more traffic through SEO. With these tips in mind, you’ll get your website ranked higher in no time.