Facebook has become one of the most widely used platforms for businesses and lead generation agencies to reach their target audience. With over 2.9 billion monthly active users, Facebook offers an unprecedented opportunity to reach a massive audience. To make the most of this platform, it is crucial to understand the different types of ad formats available and choose the right one for your business goals.

Why should you advertise on Facebook?

Advertising on Facebook offers several benefits, making it an attractive option for a lead generation agency looking to reach its target audience and drive growth for its clients. One of the main advantages is its affordability compared to traditional media such as TV and print. Facebook advertising allows businesses to set their own budget and target a specific audience, leading to more cost-efficient advertising spending for lead generation agencies and their partners. In traditional media, on the other hand, companies spend vast amounts of money talking to people that are not necessarily their targets.

Facebook has a massive user base of over 2.9 billion monthly active users. With detailed targeting options, including demographic, geographic and behavioral targeting, lead generation agencies can ensure the right people see their clients’ ads at the right time.

The pricing for Facebook advertising operates on a bidding system, where businesses compete for ad space in an auction. Advertisers set a bid amount and target audience, and Facebook’s algorithm determines ad placement based on relevance, engagement and the price paid. With this system, a lead generation agency can have incredible flexibility and control over advertising spending. As a result, their clients receive better results while investing fewer resources.

The different ad formats to try

Facebook offers several advertising structures for lead generation agencies, each with unique benefits and purposes. The most common formats include:

Image ads

Image ads are straightforward, featuring a single image to communicate a message or product. They are best for making a quick impression and are great for product promotions and brand awareness campaigns. Using an impactful image on Facebook offers several benefits. Firstly, lead generation agencies use it to grab the audience’s attention and drive higher engagement, such as likes, comments and shares.

Additionally, image ads are often more cost-effective than video ads, requiring less production and design resources. Furthermore, image ads are easier to test and optimize than video ads, allowing for quick changes and improvements to ad performance.

Video ads

Video ads are eye-catching and engaging, offering a dynamic way to tell a story and showcase products. They are ideal for building brand awareness and creatively showcasing products or services.

Carousel ads

Carousel ads allow businesses to display multiple images or videos within a single ad, providing more visual storytelling opportunities. They help present numerous products or features in one ad or tell a story with multiple images or videos.

Collection ads

Collection ads are designed for mobile devices and allow businesses to display a visual catalog of products within the Facebook app. They are most suitable for e-commerce businesses willing to promote products and drive sales directly from the ad.

Instant Experience

Facebook Instant Experience is a type of ad format that allows lead generation agencies to create full-screen, interactive experiences. Instant Experience ads load quickly and provide an immersive experience, allowing companies to show off their products, tell a story or promote a brand more engagingly. Instant Experience ads can include elements such as images, videos, forms and buttons, and users can interact with the ad without leaving the app. This format is designed to increase engagement and drive conversions, making it a powerful advertising tool.


Instagram is another popular social media platform that businesses can use to advertise. Technically, it’s not a format, but as it’s owned by Meta, the same company that controls Facebook, it can be considered another advertising alternative. Instagram ads can be managed through the same system as Facebook ads, making it easier to run campaigns across multiple platforms.

Instagram’s visual focus and highly engaged user base make it a persuasive platform for businesses looking to build brand awareness and drive conversions. Instagram is Gen Z’s favorite social platform. Teenagers and young adults aged 16 to 24 prefer Instagram to other social media. Also boasting an impressive reach, this social network has over 2 billion active users.

Lead generation agencies can help you achieve your goals and grow your business by advertising on Facebook and Instagram. Consider incorporating these platforms into your advertising strategy to maximize your results in 2023 and beyond.

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