Do you know your website design plays a pivotal role in your digital marketing strategy and it can help you promote your products, services, and brand? That’s true!

Even before interacting with your content and products, people interact with the design of your website. It’s the very first thing they notice about your business and then create a visual image of your brand. To tell the truth, your website design makes a significant impact on the way your prospect perceives your business. A compromised and unresponsive design can push them to close your site and head to other businesses.

While designing a functional website is not a difficult process, things might not turn out the way you anticipate if you add up heaps of elements to your website to make it looks impressive. If you don’t have a complete idea which element goes at which place, consider hiring a professional web design company in Essex that will create a website appropriate to your marketing strategy. But if you want to create it yourself, you need to take into consideration different factors related to successful website design. Before diving deeper into nitty-gritty details, let’s find out why exactly a good website design is vital for online business, shall we?

The Importance Of A Good Website Design

The design of your website is like the window of the shop that showcases the most attractive products or special promotions to appeal to visitors. If people like what they see, they willingly enter the shop to take a look around and maybe make a purchase. Your website design acts the same way, if visitors feel comfortable with it, they decide to proceed further and take action. One of the foremost purposes of your site is to make a great first impression on your audience. It’s the place where most of your business-consumer communications take place, and people interact with your business and its products.

The offline and online marketing activities performed are most likely to drive people to your door. Whether it’s to find your contact details, search for more information about the brand and its services, or inquire about some other concerns.

That said, it’s consequential to mention that there are several critical factors that can bring down your sales value even if you create and execute a great marketing campaign. These include loading speed, navigation, content, links, conversion rate, etc. It’d be a huge mistake to underestimate the value of functional web design for the success of your digital marketing strategy and the entire business. Here are the most substantial things you have to take special care of when reviewing your website.

1) Slow Loading Speed

Remember the time when you opened the browser and tried opening a website, but all you could see was the ball spinning endlessly at the top of the browser? That implies that the site was not responsive and its loading speed was dreadfully slow. Well, the user is not going to wait passively for hours before the site starts screening something. In fact, they get impatient just after a few minutes; everyone feels the same. As a result, they leave your website and take their business somewhere else. A sluggish site loading speed not only delivers a poor user experience but also ranks your website and landing pages lower on Search Engine Result Pages (SERPs). Below are some things you should do to improve the loading speed and time of your website:

  1. Optimize your images now and then because high-resolution and interactive content could take up piles of bandwidth to load and open.
  2. Use a single script for different plugins and tools and to render all the data.
  3. Reduce the file size of the flash content or entirely eradicate it if possible.
  4. Make sure that your code is clean and pay attention to details.
  5. Utilize gZIP compression to enclose all the web objects such as CSS, JS files, flash content, and images in a single container before sending it over to the client-side.
  6. Avoid including and displaying too many ads or videos as they might reduce the performance and speed of your website.

2) Plagiarized, Repulsive & Boring Content

“Content is Still King,” and the fact is not going to change anytime soon. It is one of the most analytical aspects that set your site apart from competitors and convey the right message for your business. Whether it’s an audience blog, website, campaign, or infographic, the success of various marketing strategies and websites primarily depends on its content. Remember, the design itself won’t sell, the content of the website plays an essential support part to enhance its effectiveness and productivity.

Your audience wants to learn about your business, and the plagiarized, unexciting content doesn’t offer much help when it comes to educating your prospects. Not to mention, having crappy content on your website might put your brand reputation at risk too. Focus on developing high-quality and original website content that is relevant, interactive, and engaging for your consumers to:

  1. generate new leads and sales
  2. encourage user engagement
  3. add value to your products/services
  4. increase traffic and boost SEO
  5. improve brand reputation and influence conversions
  6. showcase your subject matter expertise
  7. build trust and relationship with customers

3) Disastrous, Unsuccessful SEO

Both web design and SEO go hand in hand. The most common inference of deteriorating your SEO efforts and decreasing your organic visibility is web design. That means the design elements of your website should be optimized efficiently for SEO. Ever since Google added substantial weight to branding strategy, it has become imperative to make sure that your website design is designed to contribute to search engine friendliness and better rankings.

If you’ve already not integrated your website design with your SEO and digital marketing strategy, you surely are missing out on prolific opportunities to achieve higher rankings on search engines and also engage leads online. When optimizing your website from an SEO point of view, take into account the following design parameters.

  • Structure and navigation
  • Internal Linking
  • Keywords and metadata
  • Aesthetic elements
  • Content
  • Responsiveness
  • Load time
  • CTAs

4) Low Conversion Rate

The website design impacts not only marketing and branding but also conversions. Most businesses are familiar with the fact that if the traffic and leads don’t convert, the conversion rate of the website slumps. But what they don’t understand is that the website design has a direct relation with its conversion rate. There are various site design elements and factors that are accountable for low conversions, such as security, navigation, CTA, and color scheme. For instance, it’s advisable to keep pop-ups, account creation, and other conversion elements above the fold for most optimum results.

  1. Navigation and Speed: keep it simple and functional so your visitors can move around freely.
  2. Color Scheme: choose a palette that induces different emotions and attitudes.
  3. Call-To-Actions (CTAs): make sure these buttons are engaging and easy to locate.

Various renowned digital agencies in Essex provide excellent web design services while focusing on digital marketing strategies and SEO services to help you create high-functionality, user-friendly, and productive websites.

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