There are people who are passionate about baking. And there are people who are passionate about marijuana. In some cases, these are the same person. It doesn’t take a giant leap to come to the conclusion that the person who is passionate about both can merge the two into a viable business.
There are factors that make it more complicated than a traditional bakery. Although marijuana is legal in most states, it is highly regulated and requires adherence to certain rules. However, it has proven to be a very lucrative area in which to open a business.
In this article, we will go over what it takes to open your own edibles bakery responsibly for success.
Understand the local laws
Before you can set off and start picking out the packaging for edibles and the recipes you plan to make, you have to understand what you are required to do to set up a marijuana business in your state.
Every state will have regulations in regards to how to sell marijuana products. Even though marijuana is legal to consume in your state, you may not be allowed to open a bakery to the public, for instance. Even where it may be legal and a straightforward process to open an edibles bakery where you live, it is important to remember that marijuana is still not legal on a federal level. All products have to be sold within your state and cannot be sold across state lines.
Find a source for the marijuana
Since marijuana is legal in many states, there are several ways to go about finding a source. It can be as simple as word of mouth by asking around to find a grower who can supply the type of marijuana and the form it comes in.
There are also conferences and trade shows that you can attend to find the supplier and even get ideas on what types of products you should be looking into. The key is to make sure that you have a reputable cultivator or distributor so you know the quality is good. It’s also important to have a reliable source so you are not running out of product without a means to restock.
Develop your brand
Even though legalization has only happened recently, there is already a lot of competition in the edibles space. This means that your branding has to be on point to be able to stand out.
Make sure to have a good logo that is instantly recognizable and be consistent with it across your social media and other content. The brand is an opportunity to tell the story about your bakery. It is the first impression that somebody will have with your product so it should count.
Find the right type of content for your brand that is going to resonate with the ideal customer you have in mind. For instance, some edible bakeries are in an area where the clientele is upscale so the branding should reflect that. If you are in a university town with lots of students then the branding should be different for that market.