With the majority of the world involved in some form of social media platform, businesses need to understand where their customers are. Many businesses have turned their backs on these popular platforms, but they are taking a major risk by doing so. If they could see the bigger picture, more businesses would understand just how much they would gain from using Facebook, Twitter, and Instagram for content marketing and client acquisition.
If you have been wondering how to book more clients through social media, here is a guide that can help you take the first steps:
Get the Right Tools
The first thing you need to do to acquire more clients on social media is make sure you have the right tools at your disposal. Many of the more popular social media apps like Facebook and Instagram give your clients access to “call to action” buttons. These buttons allow prospective clients to click and set up an appointment through your booking services provider.
Proper booking software will help coordinate these new leads with your calendar and the calendars of all your staff members. You can send someone out to do an estimate, provide a presentation, or handle an emergency repair. No matter what your business specializes in, automating your booking is essential.
With the right software, you can even make use of other important things like taking payments or sending your customers reminders.
Identifying Your Customers
Now that you have the right tools at your fingertips, you need to figure out who you are marketing to. Identifying your customers is going to be key at this juncture. Where are your customers hanging out? Some businesses have more traction with Facebook while others focus more on Instagram.
Both platforms can be meaningful when it comes to client acquisition. All you have to do is make sure to install a “book now” button or a variant of this sort of button. It should be appropriately eye-catching so that it stands out on your page as much as possible. The goal is to direct customers to this single button so that you can set them up with an appointment. The more opportunities you have to get your product in front of them, the better chances you have of making a sale.
The best thing you can do at this stage in the game is to invest in some social media analytics tools. This type of software can show you reports about who is engaging with your content, the type of content your consumers want to see, and when or where they are most active. This gives you easy insight into how you should develop your plan of action when following the tips in the next section.
Tips for Getting Clients to Book
If you want to book appointments through Instagram or Facebook, you have to know how to manage the platform. The first rule to managing your social media is to remain consistent. Your followers need to know what to expect of you, so try to establish some marketing habits. Post at least once daily around the same time each day. The time of day is important because you want as many users as possible to be active when you post. This is why tracking your analytics is so important.
Particularly if you are focusing on Instagram, you need to learn how to use hashtags properly. The relevant hashtags that accompany your images should stand out from the rest of the noise, but they should be common enough that people are still searching for them. There is a very fine line that must be walked here if you want to be successful. Use a few different hashtags in the beginning to see which ones are the most successful for you.
Bringing in More Clients
Bringing in more clients might sound like a difficult task, but managing your social media effectively can make it easy. All you need are a few tools like a booking services provider and social media analytics software to really dig deep into the unearthed treasure of social media. With the right tools and a solid strategy, you will be on your way to booking more appointments in no time.