Technology has become an integral part of the business world in recent years, and most businesses across the globe now cannot function without the use of technology. It makes both our professional and personal lives so much easier, and when that technology fails to work, many of us come screeching to a halt.

However, one of the best things about technology is, no matter what size your business is, or how much of a budget you have to play with, it is accessible to everyone, and you will be able to use technology in some way to boost your company. Whether it be to improve the functioning and day to day running of your business, or to boost your customer engagement and communication, there are many different ways that technology can improve your small business.

An Established Website Can Get You Noticed

Every successful business needs an online presence, starting with a website, as this is the first thing that modern-day customers go to for more information on what your business can offer them. It is not just young people that now reach for a company website when they require information on a company, and even the older generations are now utilizing search engines. The same goes for both clients and customers; if you want to entice potential clients to your business, then you need to have a website that is informative and will impress them.

Social Media

As part of your online presence, all businesses also benefit from having active and developed social media, as it can help to expand their reach. Social media is a great way to build relationships with clients and customers as you can utilize social media platforms to make a good and professional impression. This provides you with the opportunity to share interesting and important information with followers regarding your business that you know they will be interested in.

If you are a small business, then this may mean sharing promotions and special discounts on your social media. Research estimates that the average person spends around 135 minutes a day on social media, so be sure to utilize this opportunity to help your small business.

Use an Email Newsletter

Technology allows businesses of all sizes to reach and stay in touch with businesses and let people know what they do. It is important to never solely push sale posts or sale information onto customers, and you should instead offer customers relevant information that is beneficial to them.

You could consider regularly creating and sending out an email newsletter that your customers can opt into receiving. This is a great way to get information about your business delivered straight into your customer’s inbox, where they are more likely to notice and read it. For example, a Christmas newsletter provided by digital marketing tool company Sendinblue is a great way to send your customers and clients festive greetings while also reminding them of what you can do for them. Sendinblue can provide you with a range of different ideas for digital marketing that can considerably help promote your small business.

Stay Connected on the Go

As you will know, running a business isn’t easy, and if you are a small business, then it is likely that you don’t have a huge workforce to help share the workload. Therefore, technology has made staying connected while on the go much more achievable. For example, you may choose to invest in a smart phone or tablet that you can dedicate to your work, meaning that you can reach out to clients, customers, or staff no matter where you are, while also keeping your personal and professional life separate. Small businesses can now run entirely online through smart phones and tablets, making technology a huge part of the business world.

Do the Accounts Online

However, technology is not just crucial to your relationships with customers, it can also be used to help your business run more smoothly. Many new business owners struggle to get to grips with the financial side of running a business, but through the use of technology and the online accounting apps that are now available, you can make it a whole lot easier for yourself. Similarly, you can use technology to provide all your customers and clients with invoices, making it easier to keep track of profit and expenditure. You can also send invoices electronically using technology to avoid piles of paperwork to deal with and store.

Even if you are a small business, it is important that you don’t overlook how significantly the use of technology can help you to both maintain and grow as a company. Technology can make running your business a lot easier, meaning that you can invest more of your time focusing on customer service and growth.