Sharing news about your business is one of many ways to build a successful image for your company. If you haven’t heard the expression “word of mouth” before this means how people talk about a product with their friends and family. Word-of-mouth is usually considered the most powerful form of advertising as it’s completely free and comes from a trusted source, someone who has experienced using an item or service.
When you share information online it will help others learn more about you so they can decide if they want to do business with you or not. Here are four tips on how to share news for promotional purposes.
Press Release
This is one of the greatest ways to reach out to people with specific news about your business. Even though many people tend to think so, Press release distribution is not only for big companies – it’s accessible for everyone! It’s a fantastic way to spread the word about something that is happening or a new product/service/etc that has been released on the market.
You simply have to create an account online, write your press release then distribute it across over 100+ free sites which will publish your news in no time! All of this can be done at once so there is no need to spend more than a few minutes completing this task. Have in mind some of the basics when writing your press release. For example, you should always include who, what, where, why & how. Also, include the website and contact information so when people are interested they can find more details about your news.
Press release distribution does cost money but it’s a small investment that will go a long way for your company.
Have Events
Another way to promote your brand and business is by hosting events. Although this might seem like a huge challenge it’s not as hard as you think and will be worth the time and effort. You can host contests, conferences, or virtual events with ease online and via your mobile phone. The great thing about doing this is that you’re not only building a name for yourself but you’re also promoting trust among potential customers. Everyone loves giveaways which means your news will spread very fast among people who might want to participate in it.
Another way to make your upcoming event more enjoyable is by offering discounts on specific items or services when they buy in advance. This will encourage customers to order from you even before the actual day of the event which means when they come, orders are waiting for them.
Social Media Marketing
This is one of the best ways to connect with other like-minded people who share similar interests as yours do. By doing this, you get the opportunity to spread the news about your business in no time and this is very easy (and free). All you need to do is create an account on Facebook, Twitter, or Instagram for example, and frequently post something relevant about your business each day. Pictures are always nice so try posting some of the newest products you have.
Also, make sure that when writing a description about your company include words that are important to your industry. This will allow people who are searching specific keywords around your area to find you with ease.
As per usual, the key thing is consistency when it comes to social media marketing! If you’re not active enough then nobody will pay attention to what you have to say which means there is no point in having a social media account in the first place.
Blogging
This is one of the best ways to build trust among customers so they can know more about your company and who you are. A blog tells a story and by writing your posts with ease online, customers will feel connected with you which means they’ll be more likely to buy from you when the time comes. It’s a great way of becoming an authority in your industry as well! If people enjoy reading what you have to share then they’re most definitely going to become your clients.
For blogging to work for your business, you need to post at least once a week with original content that includes tips, how-tos, or other types of helpful material related directly to what you have to offer. If your posts are informative, people will always come back for more which means you’ll build a strong community over time.
These are just 4 ways in which you can spread the news about your brand across the web but many others can be explored including social media advertising, online paid ads, and much more! The key is to do some research around what works best for your business then get started with it straight away. It’s never too late to start promoting your company online and with the right amount of effort, you’ll see results before you know it.