With the evolution of the digital space, various new marketing strategies have arisen to engage with users and boost site traffic. Today, it has become necessary to establish an online presence to build your brand and attract customers. Among all the digital formats that you can choose for your marketing materials, videos are undoubtedly one of the most effective kinds since users find them engaging and interesting.
Lately, the trend for explainer videos or marketing videos, in general, has become more and more prominent since they are cost-effective and helpful in generating valuable returns on investments. Businesses are continuously looking for video production companies like https://www.picstory.com.au/ to create powerful and compelling videos. When it comes to explainer videos, quality, scriptwriting, and production are essential to get your desired results.
Not sure why you should invest in a high-quality explainer video? Read about these reasons below, and you may just be convinced to get started with producing your very own!
Boost Brand Awareness
Animated explainer videos are highly useful tools used to make your brand more known and engage with a wider range of customers. You can easily disseminate these videos in various places, such as your website and social media platforms. In each of these platforms, users can like, share, and comment on your video. The chain of shares can help spread your video to a wide audience, allowing you to reach users that you were not able to reach in the past.
Animated videos are known to be more cost-effective compared to other types of videos since it requires less resources. For example, live videos would require casting, filming locations, shooting schedules, and many other steps that can be skipped in the animation process. To add to this, explainer videos have proven to be one of the most effective ways to communicate with an audience as they are informative and educational while also being entertaining. These two main reasons altogether lead to higher returns for your business.
Boost Conversion Rates
The beauty in animated explainer videos is that they can tell a story and send a message to your viewers. If you are able to weave a powerful story and express this clearly in your video, you can establish a connection with your audience. When this happens, users are more likely to perceive your brand as professional and trustworthy, which can boost conversions. Given this point, it is so important that you work with a reliable company like https://www.picstory.com.au/ to ensure your video is of top quality.
Rank Higher on Google
This fact may not be as well-known to many business owners, but the truth is that Google prioritizes video content over other types of content. Thus, having a video on your website can increase your chances of ranking higher on Google, thus attracting more site traffic and generating more interest from visitors.
All in all, animated explainer videos can take your business to the next level. If you have yet to produce any video content for pitching your products and services or marketing your business, then you are missing out on huge potential to capture more customers.