Small businesses are the key employers of millions of Melbournians and Australians. Even the slump caused by the pandemic has only helped them gain 14% higher revenue than the previous years.
So the competition stays strong. With one-third of Melbourne’s internet users hooked to YouTube, video marketing can be a game-changer for your small business in Victoria. More and more small businesses rely on video marketing and virtual connectivity with customers to increase engagement.
When you work with a professional Melbourne based video production company, you can take your business’s central message to the viewers in the form of an appealing video.
If you are thinking about creating a video, here are some tips you should keep in mind.
Narrate Stories
All humans love to hear stories. When given in a narrative form, human brains tend to grasp more information compared to texts. The same applies when it comes to marketing videos for small businesses.
With so many small businesses in various fields ranging from restaurateurs to florists, bus operators, beauticians, and more, Melbourne has a strong cultural connection to the local scenery and the people. Weave a story from these primary cultural ties to connect the audience with your message, leaving them with nostalgic memories.
Go Behind the Scenes
With the pandemic changing the way of business, this is an opportunity to develop trust with your local customers in Melbourne. One way to do that is by sharing the inner culture of your small business with them. Such videos will take your brand’s message to them and, at the same time, give them an idea of who you are.
When you show how you operate behind the scenes, it will speak volumes about how transparent you are with the customers. A professional Melbourne based video production company will help you develop the right concept according to your business and showcase its human side.
Keep the Video Short
Melbourne and other parts of Victoria represent nearly a quarter of Australia’s economic activity, 23% of the national GDP, and there is a steady growth in the percentage of small businesses.
Imagine the number of marketing videos the people will be exposed to everyday. To remain on top of the game, make short and crisp videos explaining your message clearly. Be it 30 seconds, 90 seconds, or a 3 minutes video, you must capture the viewers’ attention within the first ten seconds or less.
Focus On the Message
Be clear as to why you are making the video. Brainstorm the video’s intent with the help of the video production company and stay focused on the message.
When the viewers are truly engaged throughout the video, it can increase lead generation. If the video is shared widely, then your promotional video is a success. Similarly, if your video has a clear call-to-action at the end, it will push people to click that button. So, all clear CTAs to drive more conversion.
Small businesses and startups have to compete with dominant large market players in Melbourne to stay ahead. Video marketing can provide a huge value for small businesses, especially when it is created keeping in mind the local culture and activity of Melbourne. You can also reach out to any local Melbourne based video production company to help create appealing marketing videos for your small business.