Product Standardization vs. Product Adaptation
In international marketing, the marketers are required to come up with a decision as to whether they…
What Celebrities-Consumer Bond Brings to Brands Endorsed?
Celebrity endorsement is a trendy practice amongst Sri Lankan brands as noticed in unprecedented manner. There are…
Necessary Changes for Unnecessary Media Advertising
The “Marketing Mix” is a term that was introduced in the mid 20th century by the American…