It has long been established that communication is the key to success in any field of life and business. However, there’s more to the art of business communication that goes much deeper than that. Even effective communication can be further subdivided into multiple smaller specializations, and it’s when they all come together that we get an influential communicator.

Today we are going to take a brief look at the common traits and techniques that are shared by persuasive communicators in particular. They are the ones who bring in the business and retain clients in troubled times. So, here’s what you need to know about them if you wish to become one yourself, or hire someone with these skills in the future.

Active Listening

We have all heard of good listeners, but active listeners are much more than that. They don’t just listen quietly; they participate actively in the conversation to get involved in it, while still letting the person in front of them do most of the talking. It is when the speaker begins to feel in control, that they actually give control to the active listener.

Now that they know the speaker’s perspectives, points of view, and maybe even some personal information related to the topic, it becomes easier for the persuasive speaker to utilize the other skills in their repertoire to convince the speaker.


Not everyone is willing to talk much, especially in this highly competitive world of business, where the speaker is perhaps too well aware of persuasive techniques themselves. This is when engagement comes in and attempts to passively break through their professional barrier. Engagement at this point is a higher level of skill, which requires advanced knowledge about the human psyche and proper training as well.

The Influential Communicator Business Certificate Program is one of the most well-suited courses to teach you exactly that and much more. For example, the Influential Communicator Business Certificate is only given after the student becomes an expert in persuasion, credibility establishment, and engaging presentations, all three of which are needed if they are to engage and persuade a speaker who isn’t inherently conducive to talking.


As we are discussing legitimate business communication, clarity is also a very important element. For example, although active listening is a build-up to the real objective, an influential communicator never hides it. They make their intentions clear right at the beginning, although they won’t ever force it in between conversations.

This clarity is necessary because it shows the speaker your genuineness, and every interest you display while engaging him/her in a topic does not feel like an underhanded attempt towards persuasion. They know you are here for business, but persuasion is made easier because of that.

All successful business leaders are influential communicators, and so are the top executives working under them. Irrespective of how technologically dependent we might have become today, the most important decisions are still taken by human beings. This is why persuasive communicators are among the most important assets of any company. If you can harness the power of persuasion, the possibilities in both business and life are virtually limitless.

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