If you are looking to increase traffic to your website or attracting more clients to a product you have created, Google Ads are often the best option. A Google Ad will allow you to pay for advertisements every time an ad from you pops up on someone’s page, and they click on it. This is one of the most effective ways of driving relevant traffic to your website, which then translates to more sales. If you have invested or intend on investing in this method, you need to make sure that your investment is worthwhile. Here are a few tips to ensure that you are getting all there is from these ads.
Invest in Google Ads Management
PPC Ads require a lot of strategy and planning, along with monitoring and analysis. For a Google Ad to give you substantial traffic that converts into sales, the folks at omologist.com/ suggest investing in professional account setup and management. With Google rolling out changes every few months, a professional ad management service can help you stay abreast in these streets so you can make the most out of your investment.
Make Your Page Worth Looking At
Google Ads basically lead internet users to your website, eCommerce store, blog, or social media page. These are called the landing pages, and often determine whether the traffic is converted to a sale or not. It would be best if you took the time to make your page as relevant as possible to the user’s intention. Your landing page should display some level of professionalism so that visitors can gain more interest. You also have to make sure to use the same keywords used in your ad on the landing page. This ensures that your ads attract traffic, so you can focus on converting the traffic into sales by working on the landing page.
Use the Right Keywords
You will get more traffic based on the keywords you use and the modifiers you use for the same words. When someone types a question or a word on the Google search bar, ads will be displayed based on the degree of match between them and the keywords used in the available ads. You must know that there are millions of possible other ads with the same keywords. Therefore, you have to try and make sure that the keywords you use are as unique as possible to increase the number of chances your ad appears during searches. Here are four types of keyword matches you can use.
- Exact word match – this is where your ads will only be displayed when the words typed in the Google search toggle perfectly match what you have used.
- Phrase match – it is the same as the exact word match, only that it is a phrase. For your ad to come up, someone has to type all the words, and in the same order, you input them.
- Broad – this is where you use any word without following any specific order. This means that your ad will match any word that is typed. This is not favorable If you are looking to drive relevant traffic to your website.
- Broad match modified – this is similar to the broad match only that by choosing this, you are telling Google that the search query should have all the words you have listed and in any order of placement.
You should choose the best type of word match that will give you relevancy without attracting unwanted charges.
Optimize Negative Keywords
The ability to optimize negative keywords is a tool that you should utilize to make the best out of these ads. Google Ads let you specify words that do not fit your product or service. This makes sure that your ads don’t pop up where you don’t want them to. For example, if you are trying to rent out apartments made for students only, you can specify this and lock the use of words like “family” when referring to your services. Telling Google more about your products or services is as important as telling them what it’s not. This is also advantageous because it allows you to save on the payments you would have to make for unwanted clicks. If you intend to make the best out of your Google Ads investment, lock them out of searches that don’t fit what you are offering.
Alter Keywords Match Type Over Time
After a while, you should check to see which keyword type works using the data you are given. You will know what exact queries have a high conversion rate, and then you change them to exact words or phrases. It helps you know the types of keywords and search phrases with the most relevance so you can focus on them. You can use them to increase traffic to your site, boost conversion rates, and cushion yourself from unnecessary costs or charges.
Google Ads are your best marketing option if you know the tricks. With the knowledge of what to integrate into your ads, website, and keyword, you can reap many benefits from these ads. The tips above should help you make the best out of these ads.