Online marketing has changed countless times in recent years and has transformed even more because of the COVID-19 pandemic. The concept of giveaways is still one of the most powerful social media advertising and blog techniques you can use to promote your products or services. Contests allow you to reach out to your target demographic.
With the explosion of social media and mobile internet traffic, it’s more important than ever to create a dynamic, successful, mobile-responsive giveaway campaign! Additionally, you can promote Instagram giveaways in more than one post. To those new to this effective marketing tactic, planning a giveaway and timing it correctly can feel overwhelming. This article goes into greater detail on determining how and when to launch your campaign.
The best time to start a Giveaway
Choosing how long your giveaway should last is only one piece of the puzzle. It would be best if you also considered when your target audience is most likely to be online and engage in your giveaway.
People often feel overwhelmed by the amount of information they are exposed to daily, especially given the high content saturation. Therefore, give a gift that catches people’s attention, and that people will want to.
Check the calendar
Suppose you begin your giveaway promotion during significant events and holidays like Super Bowl weekend or Christmas. In that case, you won’t receive much traction because people are preoccupied with other things or may even be absent from their computers. Are there any upcoming events or holidays that could reduce the visibility of your offer and cause it to be forgotten?
Your main goal should be to acquire the most participation from your participants, which might be difficult if their attention is diverted elsewhere. It is still possible to profit from the hype surrounding a particular event. Make sure your gift doesn’t stop on the precise date of a significant event but a few days before or after.
Mind the Day, Mind the Hour
Users have varied surfing experiences on weekends and weekdays, but their engagement level also depends on the hour. The optimal times to begin a giveaway have been determined through research, so keep the following in mind:
Launch your giveaway between 9 a.m. and 10 a.m. or 8 p.m. and midnight on weekdays to obtain the most entries. Most people start their day by surfing the web and reading the latest news, and they opt to unwind in the same way before sleep, so that’s when you’ll have the best opportunity of attracting their attention.
Weekends are like weekdays in that the most significant number of entries are expected between 8 p.m. and midnight. These are frequent peaks of online community activity that correspond to people’s slower pace during weekend relaxation.
A successful giveaway can help you grow your social media following, enhance engagement, and even align you with businesses you want to be associated with. Online offers are an excellent method to quickly expand your brand, gain more followers, and generate new leads. Consider including giveaways in your Instagram marketing strategy because they have a conversion rate of over 34%, which is greater than other types of content.