Business

Viral Marketing Strategies 

Girl taking a pic via mobile
Photo : Unsplash
We are familiar with disseminating information by word of mouth. In the same way, disseminating information through the Internet platform is called Viral Marketing, such as social media networks like Facebook, twitter and even e-mails, blogs, YouTube , web forums.
While for small-scale businesses, the viral marketing campaign would be the main campaign. Also it will be a part of a large campaign in a multinational organization. It is especially attractive to smaller businesses or companies because viral marketing may be a cheaper alternative compared to traditional marketing efforts.

Perhaps due to unfamiliar nature with the technology and axiom or purposely ignoring the value of it most of the marketers do not significantly synchronize viral marketing with their integrated marketing campaigns.

Get Ready!

Marketers can stroll leisurely around the marketing campaign by leveraging of existing networks, your friend’s emails and social media accounts, etc. The advantage is like your friend also works as a marketer for you and may share the content through the media.Collect information from you customer database, if still it has not started to collect. Marketers are requested to prepare the customer database immediately with valid information.

Before starting the viral marketing campaign, it is necessary to spend few minutes with your traditional marketing campaign, and check yourself, what it means and how to implement it, the customer feedback and impediments. The marketers are not magicians. It simply says that marketing is set of activities that you put your products on the consumer’s mind positively. However, the subtle blend of customer segments and their behaviour would be the great magic in successful marketing.

Setting Strategies

It is obvious that some simple strategies are working better in the marketplace. You may experience that if something different from others, unique or cheaper than the current market price would be the good topic for discussion among customers. If something offers free, they may not be profitable today or tomorrow, but you can make the best grounds and make the significant gratification of the target group. Investing on such a progarmme, I can give you a commitment that you may end up with profit afterward.A better viral marketing campaign is influenced to excite the customers and involve them: and that understand what it will be benefited to them to feel to get involved. To practice this, you must know the real interest of your customers and use the interest to disseminate information about goods or service which they would be able to pay, but it has discounted for participating in the campaign.

The making excitement of a discounted product or free offers can get the short term involvement to the campaign. Yet, keep in mind if the result is feeling of anger or disappointment, when expected result is not met by the customer, it may be possible to backfire. In considering this, it is important to use proper methods that are honest, truth full, simple and easily understandable.

As a second viral marketing strategy, I would like to say, provide effortless transferable methods in your campaign. From a marketing stance, the goal is to simplify the message, so it can be transmitted easily and without degradation. Shorter is the best. For instance, the advertising links that appear along with Google’s toolbar search results are best effortless information dissemination.

Make sure if it is software to interact with other programs in some form, it should be user-friendly and error- free to impress your customers.
Use common human behaviour and motives and always what drive people is the desire to strike rich, or greed. A hunger is a popular factor among marketers. To be loved, and to be understood, also stand out as key driving human factors. The basic human need creates more viral marketing activities around the world such as millions of websites, e-mails and product promotions.

As in real life, if the virus multiplies and spreads day by, then a large number of customers are infected. Having an idea in advance of the potential growth and making necessary scalability into the viral model is vital to a successful campaign.

The strategy turned out to be wildly successful; making it on a small scale to the large-scale arrangement is required very quickly to support the rapid growth of your viral marketing campaign.

The scientists reveal that each person in the modern society has a network of eight to twelve people in their group of close friends, family and peers. If a person is having a broader network that may increase the chance to scores hundreds, or thousands of people with whom they interact within their personal life, depending on their status which he/she holds in the society.

Marketers need to understand that the power of these human networks, both the strong, close networks as well as the weaker networked relationships.

 Having a Plan

It is obvious that it is essential to have a business and marketing strategy and plans for any type of approaches to work successfully. The advertising plan that has created serves as the basis for campaign objectives, initial budget, media plan and a creative concept. Decide whatever the best media to use, word-of-mouth or viral campaigns can be implemented successfully.Get the list of your existing customers and see what have been purchased, what are the interests of them, etc. Define the requirement further if necessary or send them questionnaires to get data.

For instance, if you are running a restaurant, you get the highest profits on lunch. During lunch time you get a rush of incoming customers. By the survey you did, you may find that the rush is from a company that is nearer to your restaurant. You may have an opportunity to further target that group by offering discounts based promotion or by offering free delivery to them, otherwise increasing the business during a profitable time that would go unexploited.

Also, we would not remiss a comment on other substitute methods, where they too can be focused to the efforts to drive your message consumers. In concluding this effort, Viral Marketing, in simple language, word-of-mouth marketing, can be applied in integration with most advertising streams. However, it is most commonly used with the web-based applications.

Dr. Himendra Balalle ​
Dr. Himendra Balalle is an eminent Lecturer in marketing and a marketing consultant in a reputed conglomerate in Asia Pacific region.He is a Diplomat of Sri Lanka Institute of Marketing and holds the status of Certified Professional Marketer from the Asia Pacific Marketing Federation. He is a business Management graduate of Durham University. He completed his Master of Business Management with Vinayak Missions University by specializing in Marketing. He also got his Doctorate from the University of Sheffield in marketing stream.

He is even a member of Sri Lanka Institute of Marketing and Organization of Professional Association of Sri Lanka.
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid
40 Comments

40 Comments

  1. gamini wanasinghe

    June 29, 2016 at 12:31 pm

    One of Best article for contemporary marketing….. well done ……… need more………

  2. Mohomed Ameer

    June 30, 2016 at 8:27 am

    It is really impressive I am going to use this for my business soon thanks for nerdynaute and Dr Balalle

  3. Kasun Herath

    July 1, 2016 at 10:52 am

    Wow so amazing article, open for new strategic avenue.

  4. Ajith Kumara

    July 3, 2016 at 2:11 pm

    thanks Sir very few people are having marketing doctorates, therefore your ideas are very valuable

  5. Chathurie Niluka Nupearachchi

    July 4, 2016 at 6:18 am

    Thank you so much for sharing your knowledge Sir!
    We are waiting anxiously for your next article.

  6. Nimali Perera

    July 10, 2016 at 2:25 pm

    Nice Article sir, it is very useful.

  7. Ajantha De Silva

    July 12, 2016 at 1:54 pm

    I studied under this lecture , he is very helpful, thank you sir for sharing your knowledge with others

  8. Chandima Vidanapathirana

    July 12, 2016 at 4:14 pm

  9. Rakitha

    July 20, 2016 at 11:48 am

    Useful article for my business. Thank you Dr publishing this article

  10. Amila Bandara

    July 24, 2016 at 8:50 am

    very interesting article, thanks you Dr

  11. Bandara

    August 11, 2016 at 9:18 am

    Good article sir and we are waiting for more article about the new trends in marketing.

  12. Nalaka Dissanayake

    August 14, 2016 at 11:10 am

    GOOD ARTICLE THANKS , I STUDEID WHAT VIRAL MARKETING IS

  13. Niranjan

    August 19, 2016 at 6:00 pm

    Good article very useful information to me, thank you sir

  14. Thisara Prabudda

    November 22, 2016 at 8:16 pm

    This is a very good article. It helps lot to me for my assignment.

  15. Suranga Thilakasiri

    November 29, 2016 at 1:42 pm

    This article guides me to focus strategies in marketing. Thank u sir…

  16. K.M.J

    February 17, 2017 at 9:57 am

    HE IS ONE OF THE BEST CONSULTANT I MET. HE CONSULT OUR BUSINESS AND MADE IT PROFITABLE

  17. Women Yoga Clothes

    April 13, 2017 at 7:04 am

    Glad to be one оf several visitors on this awing site :Ɗ.

  18. Gina

    April 13, 2017 at 7:19 pm

    Way cool! Some extremely valid points! I appreciate you writing this post and also
    the rest of the site is extremely good.

  19. Chelsea

    April 16, 2017 at 7:46 pm

    This is an extremely great suggestions particularly to those new to blogosphere, short and accurate advice…
    Thanks for sharing this one. A must read article.

  20. Noe

    April 17, 2017 at 3:38 pm

    Good info. Blessed me I reach on your site
    by accident, I bookmarked it.

  21. Fredrick

    April 17, 2017 at 11:19 pm

    Thanks for the excellent information, it actually is useful.

  22. Dawn

    April 19, 2017 at 11:55 am

    I love it when people come together and share views, great site, keep it up.

  23. fitting clothes

    April 19, 2017 at 3:23 pm

    Hey! Ԝould yoᥙ mind if I share youг blog with mү facebook ǥroup?
    There’s a lоt of folks tһаt I think would really apρreciate your content.

    Pleasе ⅼet me know. Many tһanks

    • Dr Himendra

      April 20, 2017 at 12:24 pm

      you can share this with your FB group

  24. Elliott

    April 26, 2017 at 6:07 pm

    Hello! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any ideas or suggestions? Many thanks

  25. EVG ile de France

    April 26, 2017 at 8:24 pm

    Hello! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!

  26. http://m.1800jonesact.com/?url=https://www.liveleak.com/c/josieglenn1755

    April 26, 2017 at 11:34 pm

    Yеs! Finaⅼly someߋne writes about dream body.

  27. organic yoga clothing

    April 27, 2017 at 7:12 pm

    hі!,I really liкe your writing so so mucɦ!
    share we keeр in touch moгe approхimately үoսr post on AOL?
    I need an expert օn tһis house to solve mу рroblem.
    Mаy be that’s you! Taking a looк ahead to see you.

  28. expensive exercise equipment

    April 28, 2017 at 1:49 pm

    Ӏ don’t սsually comment ƅut I gotta admit thɑnks
    foг tɦe post оn thiѕ one :D.

  29. Eliseo

    April 29, 2017 at 7:27 pm

    An impressive share, I just given this onto a colleague who was doing just a little analysis on this. And he in fact purchased me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying more on this topic. If possible, as you become experience, would you thoughts updating your weblog with extra particulars? It’s highly helpful for me. Massive thumb up for this blog put up!

  30. 12v marine battery

    April 29, 2017 at 10:32 pm

    Hello, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam responses? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me crazy so any support is very much appreciated.

  31. Colby

    April 30, 2017 at 12:43 am

    I appreciate, cause I found exactly what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye

  32. Parker

    May 1, 2017 at 3:42 am

    It is appropriate time to make a few plans for the future and it is time to be happy. I have read this publish and if I may I wish to suggest you some fascinating issues or advice. Perhaps you could write next articles referring to this article. I want to learn even more things about it!

  33. http://www.trello.com

    May 3, 2017 at 8:19 am

    Because not everyone is using the exact same computer screen as you, you need to make sure your website is coded to adjust automatically to the screen it is being viewed on. Take
    advantage of their expertise in coming up with the page that speaks your business.

    May be not now but definitely later it should be bringing returns on the investment.

  34. funbabloo.com

    May 3, 2017 at 10:42 am

    Leadership Led over 200 Private enterprise Home appliance component lineup Promotions Group, to wait the eighth China International Consumer Electronics Expo, for a China Light Industry Federation, the National.
    When cooked open the microwave and present it a stir using a fork.
    You should look for just a non-stick automatic rice cooker because it will
    be much easier to clean up.

  35. https://mail.python.org

    May 3, 2017 at 4:14 pm

    Because not everyone is using the exact same
    computer screen as you, you need to make sure your website is coded to
    adjust automatically to the screen it is being viewed on. Without careful planning and careful tests and executing,
    a website may come to a point that the only accessible page
    in its site is only its home page. As one
    of the owners of my company, I had very high expectations for the type of
    portal I wanted to develop.

  36. Lionel

    May 4, 2017 at 6:26 pm

    There’s noticeably a bundle to know about this. I assume you made certain good factors in features also.

  37. Celena

    May 5, 2017 at 12:35 pm

    This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your wonderful post. Also, I’ve shared your site in my social networks!

  38. consolidation loans

    May 6, 2017 at 1:25 am

    Good write-up, I’m normal visitor of one’s website, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  39. female agent

    May 13, 2017 at 3:24 am

    Fantastic blog article.Thanks Again. Want more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

​Disclaimer : Nerdynaut is a tech company which consists of professionals in respective academic fields in its functional team facing challenging roles to quench the thirst of knowledge in cyberspace. Every article and majority of artworks in this website are copyright of Nerdynaut 2017. After a written permission from the publisher, the original content can be reused or referred for promotional work of education without any modification. Expressions of mass media with intentional harm on Nerdynaut brand may be liable to criminal prosecution and civil claims for the damages caused.
Protected by Copyscape
* = required field
Do You know Sinhala

Copyright©2014-2017.The Nerdynaut. All Rights Reserved.
Made in Sri Lanka.

To Top