Labelling a product is very important. The product label gives it a little more information on the product package, which helps to provide a better description. Labelling offers more market information than the packaging itself as there’s more information on the labels than the packaging. Packaging also is vital since it helps to identify a particular product in the market environment. Product promotion in the market is the fundamental reason for labelling. You can create labels in Google Docs & Google Sheets.
Several factors are considered when labelling is being done, e.g. the shape, the size and the material. In the market world, these mentioned above factors have a crucial function in the customer shelves. A lot of information is displayed on how to use a product and how to throw it away. Labelling is for security matters to prevent the development from being mishandled. This is why we talk of trademarks or the logo design of the product. These are some of the critical importance of labels affecting and bringing the difference in the market place. Check out more videos about how to print labels from Google Docs on Foxy Labels website.
Based on the product and the rules and regulations of a country, you must record a particular system of information on the product label. Items such as medicines are very required descriptive labelling.
Marketing Labeling Types
You’ve been to shops all around, handled products and seen the various types of labels on the product. Let’s see them:
1. Branded Product labels
Products require branding to assist with identification. This kind of labels needs a secure binding with the product’s surface to best suit the product.
This type of product label has farther two categories;
- Removable branded labels – The label stays on the product until the user needs to remove it.
- Non-removable labels – Also can be termed as a permanent label. The bonding is endless, making the label imprinted or placed over hard to be separated and overcome myriad factors.
Eco-labels are also known as information labels. Consumer products like foodstuffs and customer goods, which tend to be fast-moving, are examples of eco-label products. They have information on the product, which helps the consumers. These labels are often made from eco-friendly materials to avoid direct interference with the products they are in connection with.
3. Other Labeling Types
These are many of the other standard regular labels we find worldwide usually produced in mass production by specialist printing services.
Some information vital on the product label that needs to be put into consideration are;
- Manufacture and expiry dates – the shelf life dates of the product is critical.
- Company name – the company name of the product producer, is part of the label.
- Identification numbers of the brand – other countries may have company codes that may be legally required.
- Address information –information for contacting the companies like websites, telephone numbers, postal codes and addresses may be presented on the labels.
- Origination country – some regions require information on the product’s geographical origin to be stated for the ties in place and possible hostility that exists.
Also, there’s a Competition and Consumer Act of 2010 (CCA) which is essential to giving consumers data including;
- The required consumer standards of information as in the CCA.
- The specific rules of an industry.
- Trade Descriptions Act which covers some imported goods.
We will discuss the various benefits of labelling
- Offers Product description and content specification
A tends label to carry a full description concerning a product. The information may include the product’s components, method of use, dangers of use, and precaution in administration and usage, and expiry and manufactory dates.
- Exaggerates the product
You may exaggerate the beauty of the product through labelling. The label, therefore, snatches the attention of the customer and influences purchasing of the product. The first impression the label leaves raises the purchasing power of the product in the market.
- Labeling helps in Brand identification
A brand name, logo, or design ultimately differentiates and identifies a product from its competitors in the market with labelling aid. For example, when visiting a retail shop, e.g. supermarket, you’ll find products such as cooking oil heaped in particular sections and with the labels on them, it becomes easy to pick your preference.
- Encourages purchasing of the product
The consumer or the buyer knows his or her product because there’s a distinction between the other products. This enhances the repetitive purchase of a similar product.
- Labeling helps in Grading the Product
The information recorded on the labels aids in picking the quality of your preference as the packets or packs carrying the product is labelled. For example, by selecting a beverage in the market like coffee, you’ll realize that there are grade qualities, e.g. grade 1, 2, 3 will vary with your class of life.
- Labeling helps in Product Promotion
Sales promotion of products is highly attached to how the label looks. I have a sanguineous personality; sometime back, I bought a set of sixty spiritually inspirational books because of the attractiveness of the labels they had. Marketers have taken hold of this as a sale promotion technique.
- Labeling helps to Fosters rules and laws
Labelling carries rules and regulations required by the law. This, at this moment, helps the consumer to be able to know the warnings attached to the use of products, whether health-wise or environmentally. Smoking is a health hazard since it can cause cancer and other respiratory inflammations. This information is usually recorded on the cigarette packets. Another instance is hazardous chemicals which can cause poisoning or fires; all require proper labelling.
- Labeling offers complete product differentiation.
Through the given information on the product by the label, you’ll be easily able to differentiate a product, e.g. sugar from salt or a detergent. The packaging may be similar, but the label has meaning.