As eCommerce marketers and entrepreneurs, one of your main focus is to drive sales and traffic to your online store. You’re constantly looking for new ways to keep that traffic flowing, if not increasing! While there are successful sales channels that provide profit, others don’t, and unfortunately, it takes quite a lot of tests to see if the strategies work for your brand.
One of the crucial elements to focus on is your overall web design, which needs to perform as good as it looks. A ton of marketers and website owners use tools like the Designmodo Static Website Generator for this sake. After all, balancing the need for your site to look good and sell well can be difficult!
With that said, what can you do for your webs design to drive better business? Read on as I show you seven effective web design tips to execute for better business!
Seven Web Design Tips to Execute For Better Business
Web design is critical during the creation of your eCommerce website. From the right fonts, colors, down to functional features, everything is a must and should be focused on your CUSTOMERS. With that said, look into these tips for your site’s perfect balance of beauty and purpose:
1. Keep It Simple Yet Professional
Just like writing and content creation, the best tip to follow is to keep things simple. Simple will always be better, focusing more on the call to action than useless frills. When there are too many colors, ads, pop-ups, or messy typography, it takes away the point: Creating sales.
You won’t require all the bells and whistles on the website, as it can distract. Instead, keep everything clean and clear, focusing on that sale.
Besides this, it also make it look professional, which builds trust with customers. By professional, double check the site for misspellings and typos, stay consistent throughout your entire website and separate pages, and have clear professional photos. Customers will take you seriously that way and be more inclined to purchase from you.
2. Prioritize Your Branding
When shopping online, you can probably relate to trusting established brands over faceless businesses. Customers want to trust the businesses they transact with, and if you look suspicious without the proper branding, then they won’t convert, ever.
To build trust, it all starts with your web design. Your branding is the most important element of your eCommerce business, showing who you are as a business, what it’s all about, and what makes you different from everyone else. It connects you with your audience, which drives sales!
3. Think Like Your Target Audience
When you want to connect with your audience, you have to think like your audience! Not every country has the same puns, jokes, customs, holidays, etc. Adapt to your target audience of different nationalities by localizing the content. When testing your site and during the design process, you have to think about what they want and need. You’ll be surprised that there are only a few things people want to see on the website:
- Easy to navigate
- Enticing design
- Easy process of shopping and purchasing items
Now, put yourself in the shoes of your visitor. What layouts match your brand and are still easy to navigate with? How can you organize your products better and how does one simplify the checkout process?
4. Take Advantage of Colors
Do NOT choose colors for your website just because it’s your favorite one! Remember that colors are powerful tools that can provoke emotions with your viewers. They inspire various feelings, actions, and emotions from people, so you have to take advantage of colors that match your branding and provoke positive feelings.
If you want people to purchase from you, make that BUY NOW button stand out with bright colors like RED, which can inspire passion and excitement. Or, build credibility with the color blue, which can increase trust.
5. Use High-Quality Images
Obviously, images create conversions and inspire people to take action, whether in content or eCommerce. After all, who would purchase a product without any photos? Not only that, who would purchase a product with low-quality photos that look like it was taken from a phone?
When you want someone to get your products, you have to show it through the highest-quality and professional looking images. Post the images from different angles to have customers see what to expect when they get the product. They’ll be more likely to purchase from you when they know what they’re receiving.
6. Place Social Proof
How else can you build trust? You show how reputable you are through positive reviews from real customers! You can incorporate this tip in web design by posting testimonials of previous customers, which build trust with other potential customers.
Add rating sections to your products, post main testimonials from real people on your welcome webpage, and encourage customers to review your products to add to your blog posts. The more people see the real experiences of other customers, the more reputable you appear, which brings up conversions!
7. Make Things Responsive and Easy to Navigate
There are probably more mobile users than there are desktop users when shopping online. Because of this, you need to focus on mobiles, too! Your web design needs to be fully responsive not only to desktop computers but across all types of mobile devices as well.
If not, then you can’t convince valuable mobile users that this is the website to go to for purchasing items. Besides this, your website should be easy to navigate, from looking at products down to the checkout process.
Wrapping It Up
Today, everyone does almost anything online, including shopping! And if you want to make sure that a lot of people convert and purchase from you site, first impressions and functionality is key. Beyond quality products and reputable branding, your website needs to have a beautiful and navigable design to enjoy and be satisfied with.
I hope this article on web design tips for your eCommerce business helped you out! So don’t wait any longer and begin following these tips now.
If you have any questions or want to share your own tips and experiences with web design, then comment below. Your thoughts are much appreciated.