It’s frustrating when the efforts you put into your social media accounts aren’t paying off. No matter how many posts you put, your followers don’t interact enough, and your audience doesn’t grow. There are numerous ways to get more followers, but first, you need to focus on your content, where you share it, and whom you’re sharing it with. That said, keep reading to know four great tips on how to have more engaged and interactive followers on your social media accounts.
1. Make Your Account Easy To Discover
If you want people to find your account, there are a few things you need to do first. Ensure that all your social media accounts share the same profile picture or handle so that they can be easily recognized. Ideally, you need to use an updated image or logo that has bright colors to attract the audience. Additionally, your page should be upgraded to a business profile because a business platform will help you make money. Your audience needs to understand the type of service you’re offering, be it selling products, sharing your personal life, or providing certain information. Moreover, if your brand uses other stakeholders’ products or services, tag them and use relevant and clear hashtags in your posts and bio.
According to the service you’re offering, use relevant hashtags to help you reach your targeted audience. For example, if your account shares tips about fashion and clothes, use hashtags like #fashion, #OOTD, #outfit, among many others. When people search these hashtags, they can find your account and even follow it if your content is interesting to them.
2. Keep Your Content Interesting
Posting personal, engaging, and creative content is what every marketer seeks. Realistically speaking, it is tricky to be consistent with these types of posts. Alternatively, you can share amazing content from the internet.
Whenever you see an amusing social media post, don’t hesitate to share it. Nonetheless, you have to maintain posting original content to promote your brand. It is normal to struggle in the beginning to find out the type of content that interests your audience, but once you get the hang of things, this process will be simple for you. Later, when you start connecting with your followers and understand their needs, you can establish a membership website.
Having a membership site is important because this will allow your followers to contact you directly and ask questions. You can build your online community based on your own understanding of things; however, taking a closer look at the top 10 membership sites must haves is beneficial to guide you on the steps you have to do in the process. A membership website helps to facilitate communication, offer extra services, or host online courses for your audience.
3. Collaborate With Famous Influencers
Reaching more people will most likely boost your growth and increase your followers. Well-known influencers usually have a huge and devoted audience. Seeking collaboration with an internet celebrity will automatically draw their followers to your page. The first thing you have to do is to find a celebrity who is willing to collaborate with you to promote your brand. However, this can be expensive and time-consuming. Alternatively, you can start by researching what influencers talk about and implement it in your account.
4. Interact With Your Audience
Keep your audience engaged by your posts and stories. Add CTAs (Call to Action) to your posts to make your audience feel more connected. Ask questions and offer giveaways to keep your followers entertained and give them the chance to interact with you. Moreover, interact with your followers by replying to their comments. When your followers see your name or your brand in their notifications, they will feel appreciated and special, which will make them dedicated to your brand. Liking their comments isn’t enough, so try to dedicate an hour or two every day to reply to your followers’ comments. This way, they will remain loyal to you and may attract more people to follow you.
Social media marketers thrive on comments, likes, subscriptions, and follows. It is the audience that can make or break your brand. Whether you’re selling products or sharing moments of your personal life, you need an interactive audience to boost your page and make you more successful. You may struggle in the beginning to attract people to like your page even though you’re adding many posts. It is not the number of posts that makes your brand stand out. There are several methods you need to apply to attract and engage your audience. The listed tips demonstrate how to make your followers dedicated to you, so apply them and you will see amazing results in no time.