Every landlord wants to know how to attract long-term tenants, especially those that will keep a property well-maintained and pay their rent on time. The longer a rental property stands empty, the more money landlords stand to lose. Here are some tips to help you step your marketing up a level if you’re a landlord in Denver.
Improve your tenant criteria
It helps to have a clear idea of the type of tenant you want to develop your screening criteria. Consider where you stand on issues like whether you will allow pets or not, what credit score is acceptable, the allowable maximum of tenants, etc. Most top companies managing rentals in Denver such as Evernest and CBRE have screening processes that ensure only the most suitable tenants rent a property. You would rather have renters with a good credit score, a steady income, and a positive rental history.
According to property experts from CBRE, a world leader in property management, extensive knowledge of the rental market equips property management companies to find ideal tenants to help assure a consistent rental return on a property.
Write a good listing
Most property seekers rely on the internet and look at online listings to find their next rental.
When writing your listing, instead of just listing facts and figures, use language that helps tenants to picture what it’s like to live in the property. “Discover the best of urban living in Cap Hill where our two-bedroom apartment puts you in walking distance of iconic Denver destinations” is far more appealing than “two bedrooms one bathroom apartment available in Cap Hill.” Make sure your listing is informative and descriptive but concise.
- Including quality photos is a must because visuals often have the most impact. It may be worthwhile to hire a professional photographer.
- Shoot a video of the property so potential renters can go on a virtual tour. As per the best real estate agents, you should give maximum exposure to properties and finds renters quicker by creating videos and posting them online.
- Including utility fees like electricity and water in the overall rental fee is often an attractive incentive.
- Finally, make sure potential tenants can contact you easily.
Consider curb appeal
A property has to be in immaculate condition to attract the right tenants. You don’t want any pending repairs and everything must be in full working condition. The first time renters drive up to the property, you want it to exceed their expectations.
- Mow the lawn, remove weeds and clean up the front yard.
- Add a fresh coat of paint to the exterior if necessary.
- Add a few plants and flowers to brighten up the property.
- Remove any broken window screens and banisters.
- Make sure the mailbox and address number are in good condition.
Highlight kitchens and bathrooms
Acute Living provides property management services in the Denver metro area and believes kitchens and bathrooms can make or break a deal. Renters often overlook minor flaws if a property has immaculate bathrooms or a great kitchen.
In a bathroom, the plumbing must be in good working order, and fixtures should be modern and energy-efficient. The aesthetics include the color scheme, tiles, floors, and size of the vanity area.
What potential renters may look for in a kitchen is fully functional modern amenities, stainless steel appliances, plenty of storage space, a pantry, and an aesthetically appealing interior design.
Promote the amenities in the vicinity
Cushman & Wakefield, a world leader in real estate services, believes it is not only important to attract tenants but to help them stay happy, healthy, and productive. Being knowledgeable about the amenities in the vicinity will help.
Renters will want to know about restaurants, pubs and the best places to shop. They will want to know about public transportation and how long it will take them to commute to work. Renters may have a preference about which school they would like their children to attend. Most people are concerned about crime in an area and whether there are parks and recreational facilities.
Catering to tenant’s questions about amenities in an area can help them to foresee the quality of life they can have when living in your property.