If your only source of roofing leads is by word-of-mouth advertising from existing customers, then it’s probably time to revamp your lead generation strategy. Referrals are great, but they won’t provide as much business as you’d like and you may find yourself losing money. However, you can get roofing leads by implementing an array of modern marketing strategies that have been tried, tested and proven to work.
Here are 5 steps you can take to improve your roofing leads:
1. Scrutinize your current lead generation strategy
If you’re looking to improve your roofing leads, chances are your present strategy doesn’t work. There are numerous marketing companies that guarantee impressive lead generation results within a short time. However, the proof is in the pudding – most of these companies never live up to their promises. Before you go searching for a qualified tactician to help revamp your marketing strategy, it’s important to assess your existing strategy. Look for its shortcomings and record them, preferably with the help of an experienced lead generation expert.
2. Determine your niche market
What is your market demographic? Most business owners disregard this critical issue when designing their marketing campaign. To improve your efficiency, you ought to target precise prospects. Many roofing firms are normally interested in getting high-quality roof repair and replacement leads. However, these leads aren’t just handed on a silver platter – you need to conduct some in-depth research to determine the nature of your potential roofing customers. Find out their geographic locations, housing preferences, annual disposable incomes and any other detail that you deem important. Your existing clients can also provide you with quality referrals.
3. Hyper-specialization is key
Before hiring any marketing company to boost your roofing leads, ensure you get a firm that specializes with generating hot leads for roofing companies. Today, most firms offer “general” marketing services that include web designing, search engine optimization (SEO), social media marketing (SMM) and email marketing. They don’t have a specific area of expertise. Rather, they prefer being a jack-of-all-trades. A roofing firm that strictly requires effective lead production will prefer hiring a firm that solely specializes in generating streams of exclusive, high-quality roofing leads through effective techniques such as direct response paid advertising.
4. Try personal selling
The most effective lead generation strategies for roofing companies are often the simplest. Personal selling is a popular brand marketing technique that involves talking to your prospective customers face-to-face. It demands very little capital and requires a bubbly salesperson with a convincing language. Other than door-to-door marketing, you can sell your brand in expos and trade shows.
5. Network with other business owners
Look for local business conventions and attend them. Such meetups provide the perfect stage for networking with like-minded entrepreneurs. You can finally put your roofing company in the local and global map. Try creating strong relationships with real estate firms and property managers within your location – they might require your expert roofing services in the long run. In addition, don’t shy away from creating alliances with other roofing contractors. They might just provide you with some extra leads.
Follow these few steps to improve your roofing leads.