SMART DESIGN FOR SMART SELANGOR
Kuala Lumpur, 25 September 2017: The hands behind the design of Smart Selangor’s official logo now belong to Winnie Tan Jia Ci, Multimedia Technology student from Asia Pacific University of Technology & Innovation (APU).
Winnie participated in the Smart Selangor Design Hack, a logo design competition organized by the Selangor government last month, which saw participation from 22 Multimedia and Design students who came from local and private universities.
Smart Selangor is an organization initiated by the Selangor State Government that aims to transform the state into a Premier Smart State in ASEAN by 2025.
The 21-year-old student worked with her peers for 24-hours non-stop, together with the Smart Selangor Delivery Unit, the corporate communication team of Menteri Besar Selangor Incorporated and their branding team, Brand Geeks Incorporated. In total, 22 logos were produced, of which, the best 3 were selected and presented to Y.A.B. Dato’ Menteri Besar Selangor, Y.A.B. Dato’ Seri Mohamed Azmin bin Ali.
At her presentation, Winnie described her logo’s concept, which is based on “Synergy & Connection”, in which she incorporated design elements that represent both the Rakyat and the State, working hand-in-hand in a dynamic, fluid and organic matter. This is supported by the fusion of technology as the enabler to drive and deliver a people-centric Smart Selangor.
The logo was unveiled at the Selangor International Expo 2017 earlier this month. Winnie’s logo design was selected as the official logo of Smart Selangor, and she walked away with a cash prize of RM3,000 and a Certificate of Achievement, presented by the Chief Executive Officer of Invest Selangor, Dato’ Hasan Azhari Idris and Project Manager of Smart Selangor Delivery Unit, Mazlan Mahadi.
Also selected as one of the finalists was Ainur Bagitova from Kazakhstan, Winnie’s classmate of the BSc (Hons) in Multimedia Technology at APU.