Many of us have heard that “The slow and steady wins the race.” But when it comes to search engine optimization, page load speed and performance go a long way towards being successful in the e-commerce world. We suggest Shopify virtual assistants in this article.

Modern realities prove that the majority of buyers prefer those sites or purchase products where pages load quickly. And the higher the speed of clicking on the hyperlink, the better.

Obviously, the site needs to load quickly. This will prevent the likelihood of high bounce rates, and sales opportunities. If you have an online store powered by Shopify, the following tips can dramatically improve your website load speed.

1. Analysis of efficiency

There are several ways to learn a site tools that will help to further improve the efficiency of the website.

Google’s PageSpeed  Insights tool is capable of formation scores and suggestions for pages. The website will work faster. With its help, it is possible to reveal important elements of mobile gadgets, computers separately:

  • picture optimization;
  • CSS reduction;
  • JavaScript minimization;
  • elimination of programme language that block rendering at the top of the page;
  • using browser caching, accordingly, reducing the server response time;
  • preventing redirects of the landing page;
  • Gzip compression.

Google advices launching your site with the Test Tool, where client learn mobile usability, loading speed. You can get a free report. To do this, click “Get it for free”. Then enter the email where the detailed results will be sent.

Another free tool for analyzing page load speed is Gtmetrix. It also evaluates pages, provides recommendations for problem solving. In the “waterfall” tab, you can find out how long it takes for each request.

2. AMP will make the page lightning fast

More than half of customers make purchases through mobile phones. Therefore, you need to make sure that the site is ready for such devices and loads quickly.

Shopify has the ability to quickly create AMP pages for your online store. It can significantly reduce the time it takes to load pages.

3. Image compression

E-store can use different image formats. Compression is required in order to ensure fast loading of site pages. In the process of optimizing images, you need to know for sure that all images are of an acceptable size. You don’t need to load too many pictures on every page. When performing image compression, it is necessary to preserve its quality.

If this is a new image, you can use free software to reduce the size. After replacing all the images, page load times should speed up significantly.

4. Use a fast topic

The speed of an online shop is determined in many ways by its theme. Therefore, before installing it, you need to:

  • find a responsive fast theme;
  • check for an up-to-date copy, preview the topic in real time.

Once the topic has been picked up, it needs to be kept up to date.

5. Reduce the number of installed applications

Many applications add different files to the store. The difficulty lies in the fact that if you do not use the application, the files will run in the background and reduce the performance of the resource. Therefore, you need to view the applications, as well as delete those that are not used.

These tips will help you optimize Shopify store speed. This will increase income and provide customers with maximum comfort. The specialists of our company will be happy to help you if you have any difficulties with the acceleration of the store.